Daniela Rocha Almeida has always worked at tech companies, from food-tech to AI and now Mobility Tech. Daniela is now supporting HR professionals all over Europe to implement a mobility employee benefit to help them strengthen their strategies to better attract and retain their talent.

The Pop in My Job:
I love supporting HR professionals in getting one of the most innovative mobility benefits in the market because the ultimate impact is their employees’ happiness and day-to-day quality of life. It feels great to impact thousands of employees throughout Europe.

FREENOW is the Mobility Super App with the largest vehicle choice for consumers across Europe available in 10 markets and in over 170 cities. Users can access all types of mobility services within a single app including public transport services, taxis, private hire vehicles, car sharing, e-scooters, e-bikes and e-mopeds. FREENOW aggregates numerous mobility brands with the ambition to make urban mobility more efficient and sustainable without adding new vehicles on the street. The Germany-based company is backed by the BMW Group and Mercedes-Benz Mobility. In total, around 1,200 employees in more than 26 offices work for the services of FREENOW, which is led by CEO Thomas Zimmermann.